Christmas Reinbeer Miller Lite sweater and unisex hoodie
- 5.3 oz., pre-shrunk 100% cotton
- Ash is 99/1 cotton/polyester
- Double-needle stitched neckline, bottom hem and sleeves
- Seven-eighths inch seamless collar
- Shoulder-to-shoulder taping
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Miller Lite was essentially the first mainstream light beer. After its first inception as “Gablinger’s Diet Beer”, developed in 1967 by Joseph L. Owades, PhD, a biochemist working for New York’s Rheingold Brewery, the recipe was given by Owades to Chicago’s Peter Hand Brewing. That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller.
Christmas Reinbeer Miller Lite sweater
You love drink Miller Lite, this Christmas Reinbeer Miller Lite shirt is for you, it’s a great shirt that you should have. In December 2013, as part of a product placement marketing campaign with the film Anchorman 2: The Legend Continues, Miller reintroduced the 1974 navy-blue blackletter font “Lite” packaging on its 16-US-fluid-ounce (470 ml) cans for a limited time (the original 1972 cans used a light-blue script logo). However, the vintage packaging was such a success that by September 2014, the company decided to switch back to the vintage packaging full-time, including on bottles and tap handles, mirroring the unexpected success that PepsiCo had in 2009 with its Pepsi Throwback & Mountain Dew Throwback lines in tapping into the retro-themed packaging market. The unexpected sales increase, combined with wanting to differentiate the packaging from Bud Light, were factors in the decision, with some consumers even stating that Miller actually improved on the taste when nothing changed in the beer itself.
How to buy this shirt?
We have a lot of other colors so that you can choose freely. If you wanna buy this Christmas Reinbeer Miller Lite shirt. If you like this shirt but you are in US, Canada or Europe, don’t worry, we are going delivery to your house in 3-7 days. And you wanna design your own shirt by yourself for your team, your group or your family, you can sent us your design to gmail address [email protected] We will make it for you. Have a nice day!